“Brining the Spirits of the Past Alive in Your Glass – New World Distillery
Spirits distilled with Ogden Valley handpicked juniper berries, Utah sourced agave, and aged in reclaimed whiskey barrels from Kirby, Wyoming, New World Distillery promises a fresh take with local infusion. Living up to their philosophy of complete transparency, owners Chris and Ashley Cross shared their business plans and vision in this episode of Mountain Life with Brandi Hammon.
Understanding what’s behind the name reveals insights into how “New World Discovery” reflects the total business experience.
Our vacation travel… is throughout the New World. We started looking at botanicals that had their origins in the New World whether it was medicinal, [or] part of some sort of a ceremony connected to peoples throughout the New World. Then when we decided to do this as a business and actually take that leap it was really opening up a whole new world for us as far as connection to our community, as far as taking a passion that we have and taking it beyond just our experience and sharing that experience with other people.